A Nomar International color palette has been created to provide a design standard for cohesion and consistency in the area. Business owners are encouraged to use colors from this suggested list when painting your building, designing your identity, and choosing awnings and other architectural details. These colors can be combined in variety of ways, and you don’t need to use all of the color options.

The West 21st Street Community Development Corporation along with the 21st Street Business Association jointly maintains an original, authentic logo library provided by Greteman Group as a development tool to empower emerging businesses with professional design services. Businesses within the designated development area are encouraged to use these logos and icons in combination with their business names. A business may simply add the phrase “at Nomar International” under its own name or wordmark to help build the Nomar brand and promote the area.

The Nomar International major gateway is designed to be a beacon and distinctive identifier for the neighborhood. The prominent landmark greets both vehicular and pedestrian traffic, inviting visitors to enter and explore this authentic community. The 30-foot metal gateway’s lighting creates a celebratory mood, promoting nightlife and a vital entertainment district. Inspired in part by existing area architecture, the icon exhibits Spanish, Moorish and Asian influences, celebrating the area’s heritage. Together with the arches and secondary markers, this signage defines the business district, encouraging development and investment.

Nomar arches watch over the remaining major entrances, reminding visitors and residents alike that they are entering a culturally rich dining, shopping and entertainment area. This infrastructure instills community pride and encourages businesses to locate to this defined development. By staking out an area to brand as Nomar International, these sentinels help create an environment that promotes grassroots development and inspires entrepreneurs to build a lively, culturally rich and economically viable enterprise district.

Minor Gateways

These smaller, more intimate gateways further define the area and help visitors find their way. Placed at secondary entrances to the district, they promise a safe, vibrant experience for residents, developers and visitors.

Banners support Nomar branding and continue the area’s celebratory cultural theme while advertising specific events or simply defining the market, festivals and attractions. These banners are a guide for further creativity. They can be used as designed or additional banners may be created for specific promotions.

A billboard communicates Nomar’s branded identity and tagline to a wide audience. It also declares that the time is now for development and investment, while lending legitimacy and weight to the message. The illustration area on the right side of the billboard can be changed out to update with current drawing or photo.

Electronic marketing is an inexpensive, easy way to keep interested citizens informed about developments and events. Simply build a database of email addresses, and use this template to drop in stories and visuals, announcements, bulletins or news articles, and to disseminate general information.

Print Ad

Use this print ad template when running advertising or to create black and white fliers. You may change the photo area to anything you are advertising. Use the tagline, logo, web address and design when communicating with your audience. This provides potential customers with an instantly recognizable cue to your location, and helps brand the area with a consistent look.